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The Program for Harvard College hopes to close one phase of its three-part fund raising campaign by Dec. 21, Laurence O. Pratt '26, Director of Public Relations, announced yesterday. The Program plans to raise $3 million in National Alumni "small gifts" to meet the $12 million mark set in February, 1957.
Workers seek to complete the $82 million drive by Commencement, 1959. At present, the Program is approximately $36 million short of its goal, having received about $47 million in the past year and a half.
President Pusey and Dean Bundy will meet with area chairmen and key workers during the coming month in major cities across the country in an effort to spur on the last donations before the December deadline.
At each meeting, Pusey and Bundy will hold informal talks on local solicitation problems.
Fund raisers will also have a chance to view three colored slide shows recently prepared by members of the Program staff to help "sell" the drive. Fifty sets of slides have been ordered on "A Matter of Curiosity," depicting scientific research at the University; "The Money Tree," a set of pictures on the future of the Program; and "The Future of Harvard," a documentary of the "new Harvard." The photographs will be used chiefly by area chairmen in personal alumni contacts.
Pratt said that the Program hopes to raise the other $35 million mainly from gifts larger than $10,000 and from non-alumni donations. At present, corporations have contributed only about $500000 toward the Fund. Workers are confident, however, that businesses are "beginning to recognize their responsibilities toward "leading private universities" and that gifts from this sector should begin to increase soon.
Donations continued to pour in over the summer at the rate of about $750,000 each month, with little pressure from alumni or staff members. From now until June fund raisers plan to step up the entire campaign in order to meet the final deadline.
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