In the Graduate Schools

At a dinner at the Faculty Club of the Graduate School of Business Administration on Friday night the Harvard Advertising Awards will be announced in the presence of 100 guests prominent in the advertising profession. The awards which are made annually and total $14,000, were founded in 1923 by the late Edward W. Bok to encourage merit and stimulate improvement in advertising.

M. T. Copeland, '07, professor of Marketing and chairman of the jury of award will make the presentation of the gold medal for distinguished contemporary service to advertising, and will announce the awards as follows: national campaign for a specific product, local campaign for a specific product or merchandise, general or institutional campaign, campaign of industrial products, advertisement distinguished for its effective use of text, advertisement distinguished for its effective use of illustration advertisement distinguished for its effective use of display line, advertisement distinguished for its effective use of typography, and research conspicuous in furthering the knowledge and science of advertising.

Bernard Lichtenberg, vice president of the Alexander Hamilton Institute, will speak on "Determination, of the Advertising Appropriation," and short talks will be given by Professors N. S. B. Gras '09, C. F. Taeusch '20, and N. H. Borden '22.

The gold medal last year was awarded to Rene Clarke, art director of Calkins and Holden. The most effective use of display line was found in an advertisement of the Scripps-Howard newspapers "Kill my cow for an editor? I should say not!" Advertising of its new car and the general subject of aviation brought an award to the Ford Motor Company.