GOAL TO GO

With the selection of the jury for the award of the Harvard advertising prizes, founded by Edward W. Bok, as announced elsewhere in today's CRIMSON, the competition for this year really gets under way. No better indication of the success of the awards could be found than the fact that the entrants this year, which is the sixth in which the prizes have been offered, are more than double those of last year.

Competition in such a field as advertising obviously has its own reward in the financial results it obtains for the product advertised. No matter how carefully it conforms to ethical and artistic standards a campaign's success cannot be claimed until the sales records are used as proof. The correspondence of this measure of success with that of the Bok standards is apparent to anyone who examines the list of previous winners. Business is not in the habit of seeking more advanced standards without some practical motive, and it is a tribute to the judgement of Mr. Bok that his principles are finding such justification.

If the day is not yet at hand when every advertisement is a "unit of effective art," to quote from the announcement of the awards, the leaders in the field at least, have certainly come very near achieving it. By the publicity given the competition itself and the work of the prize-winners, the Bok foundation has made valuable contributions towards the attainment of that ideal.